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Search Engine Optimization
The Artwork Manager helps you maximize your visibility on the Internet, and provides you with powerful tools to optimize your website’s organic search rankings. At the center of this optimization is Dynamic SEO™, a suite of user managed tools that automatically present search engine robots (also referred to as “crawlers”) with key information used to index your website.
Search Engine friendly website design
We build your website so that content can be naturally absorbed by search engine robots (Google, Yahoo, Bing, etc...). With Dynamic SEO your website is infused with everything it takes to pull your organic placement to the front of the line.
- Key Optimization Techniques - Generate Meta information, heading content and image Alt Tags for every page of your website using user defined defaults or Smart Rules. Smart Rules allow users to select pre-configured keyword combinations that pull from data stored in your Artwork Manager. For the not so technical folk these elements represent key data that search engine robots seek out and use to index and rank websites.
- Page Level Granularity - Dynamic SEO offers clients the flexibility to define meta information globally (applied to your entire website), tailored to sections within your site (all artists, news items, events) or customized for individual pages (specific artists, events or news items).
- Automation - Search engine crawlers love dynamic content. Change is good. With Dynamic SEO activated, your Artwork Manager will automatically generate site maps, document archives and URL lists and present them to the search engine bots in regularly scheduled intervals. Dynamic SEO will even allow users to set Ad Campaign Reminders when it's time to revisit existing online campaigns.
- Reporting - Benchmark your rankings and keep track of the digital assets being used for optimization. Combined with Google analytics you will have everything you need to analyze and refine content to achieve your optimization objectives.
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