Pre-Selling: As new contacts subscribe to various artists, they're instantly associated with that particular artist. When the time comes to promote that artist's new work it's a snap to send a bulk-email to everyone who subscribed, informing them of new work. You can even narrow your promotional email to those who have purchased work from a particular artist in an effort to Pre-Sell artwork before the show.

Most Popular Artists: As visitors click through your Website, your artists are being scored as to which ones are getting the most views. This marketing information helps you understand those artists most popular as well as those generating the least interest form site visitors.