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The Subscribe page gives Website visitors the option to subscribe to the gallery's email campaigns. In addition, they can refine their subscription to specific artists, a Special Interest or the more commmon General subscription. You can rest assured that your site is "legal", offering an "opt-in" emailing list where subscribers may remove themselves at anytime.
Of course those who Subscribe expect something in return... that's where your Artwork Manager provides you with a quick link to send targeted bulk-emails to all those who may have subscribed or purchased work from a particular artist. See Artist Marketing.
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